Thursday, April 25, 2024

Top 10: Soccer Viewership YTD

Soccer Viewership Top Ten Games/Events
Date Range: Jan 1 - Apr 21 (2024)
Single Network Ranking

VIEWERSHIP IN MILLIONSLEAGUE/EVENTNETWORK
2.30Concacaf Nations LG: Mexico/USMNTUNI
1.57Premier League: Arsenal/Man CityNBC
1.34Liga MX: Chivas/Club AmericaTEL
1.29Premier League: Man City/NewcastleNBC
1.18Premier League: Liverpool/Man UnitedNBC
1.15Premier League: Arsenal/LiverpoolPEACOCK
1.14Premier League: Man City/LiverpoolUSA
1.11UEFA Champ League: Man City/Real MadridCBS
1.10Premier League: Man City/Man UnitedPEACOCK
1.08Premier League: Chelsea/Man CityNBC

1. Manchester City is driving the Premier League up the table this season. The club's quest for another league title is proving that fans love (and "hate watch") a winner.

2. Of important note here - NBC's streaming service Peacock has two games in the top 10 and we are Week 16 2024. 

3. Univision's coverage of Liga MX is almost -20% down YOY which is why you don't see them in the top 10. Expanded to the top 20 and you start seeing a few. The inventory of games is very high and they are in primetime.

4. Going forward we should expect to see Liga MX get a few more games in via playoffs.

Wednesday, April 24, 2024

Soccer Viewership: APR 15 - 21

The Champions League on CBS takes all the tops spots last week. 

Highlights/Lowlights:

• What are normally called "big clubs" are more like "global brands" now and a few of them met last week in the UEFA Champions League and did well. 

• Liga MX remains down -19% YOY (thru week 16) on Univision and -10% on Telemundo (Chivas).

• The PL is up still on the last two seasons on NBC. Down slightly on USA.

• The NWSL stayed in the 400s for their CBS match and remains solid on ION (which is still surprising for that network).

MLS barely showed any sign of live on FS1 Sunday. One game even featured two recent expansion teams which normally gets a few passers-by. Not to be. Not sure what MLS and FOX should do here. It's not netting casuals.

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US TV Viewership: APR 15 - 21
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
NWSL
Viewers (000)Event/GameNetworkDate
1,527UEFA CHAMP LEAGUE: MAN CITY/REAL MADRIDCBS+UNIMA4/17
1,359UEFA CHAMP LEAGUE: BARCA/PSGCBS+UNIMA4/16
1,107UEFA CHAMP LEAGUE: MAN CITY/REAL MADRIDCBS4/17
932UEFA CHAMP LEAGUE: BARCA/PSGCBS4/16
851UEFA CHAMP LEAGUE TODAYCBS4/16
812LIGA MX: UNAM/CLUB AMERICAUNI4/20
809UEFA CHAMP LEAGUE TODAYCBS4/17
772PREMIER LEAGUE: LIVERPOOL/FULHAMUSA+TEL4/21
716UEFA CHAMP LEAGUE: MAN CITY/REAL MADRIDUNIMAS4/17
552LIGA MX: CHIVAS/QUERETAROTEL4/20
530LA LIGA: REAL MADRID/BARCAESPND4/21
465PREMIER LEAGUE: LIVERPOOL/FULHAMUSA4/21
463LIGA MX: TIGRES/NECAXAUNI4/20
462PREMIER LEAGUE: NOTTINGHAM/EVERTONUSA+TEL4/21
430NWSL: WASHINGTON/NY GOTHAM FCCBS4/20
427UEFA CHAMP LEAGUE: BARCA/PSGUNIMAS4/16
387PREMIER LEAGUE: ARSENAL/WOLVESUSA4/20
335PREMIER LEAGUE: NOTTINGHAM/EVERTONUSA4/21
307PREMIER LEAGUE: LIVERPOOL/FULHAMTEL4/21
296PREMIER LEAGUE: BRENTFORD/LUTONUSA4/20
266PREMIER LEAGUE: EVERTON/CHELSEAUSA4/15
204NWSL: BAY FC/KANSAS CITY CURRENTION4/20
202ZONA MIXTATEL4/20
197ZONA MIXTATEL4/21
172UEFA EUROPA LEAGUE: ROMA/AC MILANUNIMAS4/18
166LIGA MX: CRUZ AZUL/ATLASTUDN4/21
127PREMIER LEAGUE: NOTTINGHAM/EVERTONTEL4/21
123PREMIER LG LIVE STUDIOUSA4/20
121LIGA MX: MAZATLAN/FC JUAREZTUDN4/19
115NWSL: HOUSTON DASH/PORTLAND THORNSION4/20
102PREMIER LG LIVE STUDIOUSA4/15
88MLS: Charlottle/MinnesotaFS14/21
60MLS: LA Galaxy/San Jose EarthquakesFS1+D4/21

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.

Questions/comments: ljbaby654@gmail.com


Wednesday, April 17, 2024

Soccer Viewership: APR 8 - 14

Club America on Univision edges out the Premier League.

Highlights/Lowlights:

• Housekeeping: I've highlighted combined numbers with yellow under "Network."

• The tight race at the top of the PL table has pushed NBC to +9% YOY through calendar week 15.

• Liga MX remains down -10% YOY.

• She Belives Cup match between USA and Canda does well comparatively, for this tournament on TBS. Pulling pre/post games numbers are also a good sign.

• MLS posts an all-time low on FOX. Not just for the league but for a live event on broadcast in general.

• MLS recovered a bit on Sunday, but is down a surprising -20% YOY (last year was also on Season Pass).

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US TV Viewership: APR 8 - 14
PREMIER LEAGUE
LIGA MX
MAJOR LEAGUE SOCCER
NWSL
Viewers (000)Event/GameNetworkDate
940LIGA MX: AMERICA/TOLUCA +TUNIVISION4/13
923PREMIER LEAGUE: ASTON VILLA/ARSENALUSA+TEL4/14
905PREMIER LEAGUE: MAN UNITED/BOURNEMOUTHNBC+UNVRS4/13
857PREMIER LEAGUE: MAN UNITED/BOURNEMOUTHNBC4/13
704PREMIER LEAGUE: CRYSTAL PALACE/LIVERPOOLUSA+TEL4/14
621SHE BELIEVES: USWNT/CANADATBS4/9
617LIGA MX: MONTERREY/TIGRES +TUNIVISION4/13
607PREMIER LEAGUE: ASTON VILLA/ARSENALUSA4/14
485CONCACAF CHAMPIONS CUP: MONTERREY/MIAMIFS1+TUDN4/10
472PREMIER LEAGUE: CRYSTAL PALACE/LIVERPOOLUSA4/14
441SHE BELIEVES: POSTGAMETBS4/9
353PREMIER LEAGUE: TOTTENHAM/NEWCASTLEUSA4/13
350CONCACAF CHAMPIONS CUP: MONTERREY/MIAMITUDN4/10
340MLS: ST. LOUIS/AUSTINFOX+D4/14
316PREMIER LEAGUE: ASTON VILLA/ARSENALTEL4/14
316MLS: ATLANTA/PHILADELPHIAFOX+D4/14
299PREMIER LEAGUE: WOLVES/NOTTINGHAMUSA4/13
274MLS: ST. LOUIS/AUSTINFOX4/14
258MLS: ATLANTA/PHILADELPHIAFOX4/14
234FOOTBALL CENTRAL EF SATUNIVISION4/13
232PREMIER LEAGUE: CRYSTAL PALACE/LIVERPOOLTEL4/14
213SHE BELIEVES: PREGAMETBS4/9
209LA LIGA: CADIZ/BARCELONAESPND4/13
202PREMIER LG LIVE STUDIOUSA4/14
198CONCACAF CHAMPIONS CUP: AMERICA/N ENGLANDTUDN4/9
196MLS: PORTLAND/LAFCFOX4/13
194ZONA MIXTATEL4/13
185UEFA CHAMPIONS LEAGUE: REAL MADRID/MAN CITYTUDN4/9
179NWSL: SAN DIEGO WAVES/RACING LOUISVILLEION4/13
154UEFA CHAMPIONS LEAGUE: PSG/BARCELONATUDN4/10
140LIGA MX: UNAM/LEONTUDN4/14
135CONCACAF CHAMPIONS CUP: MONTERREY/MIAMIFS14/10
132SHE BELIEVES CUP: JAPAN/BRAZILTBS4/9
128LIGA MX: NECAXA/SANTOS LAGUNATUDN4/12
127PREMIER LG LIVEUSA4/13
126NWSL: ANGEL CITY FC/CHICAGO RED STARSION4/13
122LA LIGA: MALLORCA/REAL MADRIDESPND4/13
66MLS: ST. LOUIS/AUSTINFOXD4/14
58MLS: ATLANTA/PHILADELPHIAFOXD4/14
48PREMIER LEAGUE: MAN UNITED/BOURNEMOUTHUNIVERSO4/13

sources: Nielsen Data via Sports Media Watch, Spoiler TV, SportsTVRatings

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Note: My primary sources for this data have been shuffling around a bit. I'm trying to keep up but if I'm missing something, let me know. Thank you.

Questions/comments: ljbaby654@gmail.com